Martin Whoosa?

JCREW and Banana Republic better watch out as American Eagle brings their new, big sister store Martin + Osa to the world wide web. There are already a couple of brick and mortar stores scattered across the states, but the web boutique launched today and is absolutely adorable. So maybe that's my opinion, but I promise you'll find something to love among their offerings of lux basics, fun prints, and more importantly grown up styles that work for the prepster or the young professional (I'm in that group). The store caters to both men and women, but thankfully unlike their little sister American Eagle, they don't offer logo-emblazoned merchandise that only a 13 year old can pull off and not look stupid. Check out their site, you may find you that know Martin and Osa is a good thing.